Following its involvement in the production of the first Sukuma Millenium Award in 2007, BCE continued its sponsorship and took part in the creation of this second commercial.
BCE has a 30 years experience in video production and postproduction, creating adverts and films for many well known companies and institutions in Luxembourg and the rest of Europe.
Since 2007, Sukuma has been campaigning for the United Nations Millennium Development Goals, such as cutting in half worldwide poverty. Sukuma wants to inform people and show what they can do in every day life to achieve those goals.
The international jury elected the 29-year-old Michal Wilczek from Poland winner of the 2nd Sukuma Millennium Award with his touching idea for a commercial about the exploitation of textile workers. Together with Michal, who submitted his idea on an A4-sheet of paper, BCE provided the Sukuma team with production means for the shooting in Dharavi, one of the largest slums in the world, located in the suburbs of Mumbai in India. BCE did the additional shooting in Luxembourg and the final editing of the commercial, including the special effects.
The soundtrack was provided by MOBY (USA), a famous music artist who also produced soundtracks for successful movies like “The Beach” (with Leonardo DiCaprio). The Sukuma Award is under the patronage of the German Federal Minister for Economic Cooperation and Development, Heidemarie Wieczorek-Zeul. It was given personally to Michal Wilczek by the Vice-President of the German Bundestag, Katrin Göring-Eckardt, and by the director Anno Saul, in the presence of the Polish Ambassador, representatives of Berlinale and other prominent supporters.