Broadcasting Center Europe (BCE) uses the Automate-IT solution developed by Embrace to automate the production of many RTL TVI and PLUG TV trailers.
As the technical provider of RTL TVI, BCE is responsible for broadcasting RTL TVI, CLUB RTL and PLUG TV channels from Luxembourg. Providing many services for the company, BCE was looking for a solution to automate the production process of the customer’s trailers.
BCE turned to the Automate-IT solution developed by the publisher Embrace, which went into production in early summer 2019.
Automate-IT automates the process of packaging, generating and delivering trailers by aggregating data and media. As a result, the users can avoid any non-creative tasks, produce more for broadcast or social networks and always in perfect compliance with the graphical chart of their company.
“With an increasing volume of trailers, it was critical for BCE to find an intuitive solution, allowing the automation of the production workflow. The Automate-IT solution perfectly meets this need and integrates particularly well into our private cloud hosted in Luxembourg” explains Frédéric Fievez, Projects Development Director at BCE.
The Automate-IT platform is focused on three features:
- A simple creative process for the production and validation of trailers through HTML panels accessible from any PC at BCE, including for the most sophisticated channel branding.
- API-controlled Adobe® After Effects and Media Encoder solutions that are used daily by the on-air promo team.
- A workflow engine that integrates and adapts easily to BCE’s editorial and technical contexts. In addition, the platform allows a secured connection with the business information and management systems.
These points fostered the integration of the solution into BCE’s production workflow and its adoption by the operational teams. At the launch of the service, BCE automatically produces more than 200 trailers per week for RTL TVI and about 25 per week for PLUG TV already.
“We are particularly proud to have had the opportunity to participate in a project with BCE whose DNA, for almost a century, has been marked by technological innovation and operational excellence”. Concludes Julien Gachot, CEO at Embrace.
For more information on the Automate-IT solution and the project with RTL TVI, meet us at the IBC on BCE booth (Hall 7, Stand 7.C37) and Embrace booth (Hall 6, Stand 6.C26).